Sneak Peek

On TIGNUM’s B-LD KITCHEN Hub, our world-class Performance Specialists share their latest insights on human performance and discuss real-life experiences and best practices with industry leaders.

Here is a limited selection for you to explore:

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Redefining What it Means to be Human

Discover Deb Bubb's journey from HR leader to founder of The Institute for Moral Imagination, where she uses creativity and neuroscience to enhance professional and personal growth.


Project: The Institute for Moral Imagination
B-LD KITCHEN Founding Member: Deb Bubb

Deb is a trailblazer in
the human resources realm, celebrated for infusing genuine humanity back into the corporate world. Respected for her deep experience in leadership development and talent management within the tech industry, she's held influential positions at UnitedHealth Group, Optum, IBM, and Intel—steering the course of leadership, diversity, talent management, and organizational vitality.

Deb's approach is unique. Throughout her career, she's turned to the fascinating insights of neuroscience and evolutionary biology to deepen our understanding of what it truly means to be human – and how that humanity plays a critical role in our professional performance. She's dedicated to the premise that art and creative self-expression are fundamental to our human experience, shaping our understanding of the world and ourselves.

This insight led her to a profound question: How might we leverage our innate creativity to envision and build the future we aspire to?

So, Deb founded The Institute for Moral Imagination. Centered on the idea that every life is a creative act, the Institute is dedicated to nurturing the artist within us and deepening our moral clarity, imagination, and courage to create a world where we can all flourish. The Institute is a generative resource to build a world where our workplaces, communities, and day-to-day lives are a canvas for creative and moral thought—a future shaped by a collective humanity.


“We're being saturated today with messages and experiences that come out of an echo chamber and keep us in a narrower and narrower slice of our brain. Art and creativity invite us to experience and use all of our brains, many different ways that our brains are designed, to sense and experience the world.”

Deb Bubb, B-LD KITCHEN Founding Member and
Co-Founder of the Institute for Moral Imagination


CEO of the kyu collective, Michael Birkin, co-founder of SYPartners, Keith Yamashita, and Deb are undertaking a powerful initiative cut from the same cloth.

The movement is called “20 Summers” and asks: If you had 20 good summers left, how would you live your life? The effort has two major offerings:

1) A group-based, in-person set of experiences where we work with people in “cohorts” to plan for and flourish throughout their next twenty years and

2) An online and digital platform designed to serve millions with tools, experiences, and learning solutions to facilitate their growth and development into elderhood


Through 20 Summers, the team hopes to:



- Help people explore, reckon, and contend with the life they have built so far—taking the best elements of their life and building a new collage


- Forge new mindsets and beliefs that will sustain people through their elderhood—this often means reshaping one’s identity, self-image, self- esteem, and relationships within groups 


- Help people define their purpose, direction, and approach


- Unleash people to experiment, practice, and build new rituals to create this preferred future and life


Deb is embracing a new chapter, moving beyond the corporate sphere to wholeheartedly devote herself to The Institute for Moral Imagination and 20 Summers. Her journey and this significant transition were the focal points of her B-LD KITCHEN Roundtable session, which marked the first time she spoke openly about her shift in focus.

The exchange she had with other members wasn’t just informative—it was a galvanizing experience that reinforced her conviction in the Institute’s mission. This kind of exchange is precisely what the B-LD KITCHEN aims to foster: an environment where dialogue ignites innovation and emboldens the kind of thinking that leads to breakthroughs.


“We can only answer questions we have the courage to ask.”

Keith Yamashita,
 co-founder of 20 Summers

 

ABOUT TIGNUM’S B-LD KITCHEN

Ever wondered how top performers reach success? It’s not luck; it’s their boldness and constant readiness to face challenges in a complex, uncertain, and volatile world.

We get it—nowadays it’s tough to stay on top of things without the right energy or tools. That’s why our TIGNUM experts have created the B-LD KITCHEN. Packed with constant inspiration, ongoing conversations, and expert-designed human performance tools and strategies, we aim to significantly impact your work and life, no matter the challenges.

 

ABOUT TIGNUM

TIGNUM is the major performance building block for business professionals, designed around a skill- and data-based approach that respects the individuality, focuses on the brain, evolves constantly, and creates lasting impact.

Its international team comes from a wide range of fields, including human behavior, elite athletics, special forces, performance medicine, executive coaching, change consultants, and more.

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Leveraging Imposter Syndrome

Imposter syndrome is a universal human experience, yet it's consistently associated with exhaustion, fear, freezing, and even burnout. This TIGNUM Thought teaches you how to reframe imposter syndrome to use it as a catalyst for growth.


Imposter Syndrome. Just the name alone sounds like something to avoid and something that might make you wind up in the hospital or worse. Much of what you may have read or heard paints it in a negative light. It’s been linked to exhaustion, fear, freezing, and, most recently, burnout. It also seems like now, even if someone feels just a tiny bit nervous before doing a big task, they label it “Imposter Syndrome.” The irony is that Imposter Syndrome is probably one of the most universal experiences humans share and one of the most misunderstood.

Perhaps it was showing up to a new school on the first day, your first “real” job, getting a promotion, or even being chosen to lead a critical project. The feelings of Imposter Syndrome are pretty universal. You feel nervous, anxious, apprehensive, and maybe even full of dread. Your thoughts may ruminate around “not being good enough,” “being inadequate,” and even “what if they find out I’m not smart/good enough for this role?” While these thoughts can be a recipe for poor performance, feeling Imposter Syndrome doesn’t guarantee you’ll do poorly, nor does it mean you aren’t ready. In fact, at TIGNUM, we believe that Imposter Syndrome can actually be quite useful, help you learn more, and become even more impactful in your new venture. How do you do this? It’s simple - embrace it.

Imposter Syndrome naturally comes with embarking on a great journey

The interesting thing about Imposter Syndrome is that it often occurs when you go through a significant transition or transformation period. It rarely flares up when things are going easy and when you're facing the mundane daily. It happens when there is change - change in you. You may often read that you need to “avoid Imposter Syndrome” or "use these tips not to feel that way." To be honest, if you never felt Imposter Syndrome, it meant you weren’t growing, challenging yourself, or evolving as a person. For that reason, we think that Imposter Syndrome isn’t a sign of bad things to come; we believe it’s the first sign of great things.

If you’re feeling challenged by a new role, it means that someone believed you were strong enough to do it. Embrace the discomfort of growth. If you feel inadequate in your experience or knowledge, it means you have an opportunity to learn so much more. Embrace the discomfort of not knowing. Try to reframe your original thoughts or feelings toward celebrating the new opportunity you’ve earned or thinking of how much you’ll grow as a result of this new venture.

Turn the discomfort of leaving your comfort zone into curiousity

Another amazing way to leverage Imposter Syndrome is to use it to unlock your curiosity. When you feel surrounded by uncertainty, use it as a trigger to ask more questions. Research has found that when faced with uncertainty, the brain becomes more vigilant in looking for new information. The problem is many of us don’t leverage this because we are too busy distracting ourselves with how nervous or inadequate we feel. But, if we lean into the brain's default solution to find new information, it enhances our situational awareness and helps us process more information, create clarity, and find solutions. Recent research even shows that when you learn something new, there is a dopamine release in the brain, giving you excitement and satisfaction. When you feel the discomfort of Imposter Syndrome, let that be the alarm bell to look around and start asking questions and flex your curiosity.

A universal truth on Imposter Syndrome

Finally, one thing that will, without a doubt, cause your Imposter Syndrome to feel worse and even reoccur is fatigue. There is a reciprocal relationship where Imposter Syndrome can cause emotional fatigue, but feeling fatigued can also amplify the feelings of Imposter Syndrome. The emotions and brain power required to go through a transition, learn new things, and grow as an individual will already be fatiguing. The last thing you want to do is compound it all by not strategically practicing recovery. Going through a transition or starting something new is an excellent opportunity to double down on your recovery strategies or establish new behaviors. Making sleep a priority, moving more, choosing brain-boosting meals, and practicing breathing techniques can give your body the extra energy it needs to navigate through this period of transformation.

So, the next time you feel uneasy with a new challenge, don't fear that you may have Impostor Syndrome. Instead, embrace it and all of the great things it can generate.

 

ABOUT THE AUTHOR

Brian Wade // Chief Performance Officer

Brian is the Head of Research and Development and a Senior Performance Specialist for TIGNUM. He is responsible for keeping TIGNUM content and methodology cutting edge and science-based. He is an experienced Sustainable Human Performance coach to many top senior executives, professional athletes, and special operations troops. Brian’s professional past includes supporting the US Army Special Forces cognitive performance program.

ABOUT TIGNUM

TIGNUM is the major performance building block for business professionals, designed around a skill- and data-based approach that respects the individuality, focuses on the brain, evolves constantly, and creates lasting impact. Its international team comes from a wide range of fields, including human behavior, elite athletics, special forces, performance medicine, executive coaching, change consultants, and more.

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Mastering the Reset to Lead Forward with Tracy Smith

Tracy Smith (College Baseball Coach, Entrepreneur) talks about the benefits of doing personal and professional resets. As a coach he uses resets to support his players and build belief. Business professionals can do the same.


Tracy Smith, College Baseball Coach, Entrepreneur

"Get back to simple."

Tracy Smith has spent the last 30 years leading Division 1 College Baseball programs in the United States. He's now in the midst of a venture designed to upgrade the standard for coaching in youth baseball and give more minorities access to baseball programs. In this conversation with Scott Peltin, Tracy discusses:

  • how he's approaching his personal reset during his current transition away from Arizona State University.

  • how he uses resets to support his players and build belief and how business professionals can do the same.

  • How he helps his family reset during times of need.

 

ABOUT TIGNUM THOUGHTCAST

TIGNUM ThoughtCast is a series of short interviews in which TIGNUM co-founder Scott Peltin sits down with friends, clients, and human performance experts to explore the application of Sustainable Human Performance.

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