When you hear the word engineering you probably think of a mechanical engineer who designs tools and machines, or a chemical engineer who designs polymers, or a nuclear engineer who looks at the fusion and fission of atomic particles. What you probably wouldn’t think of is a human performance engineer.

Engineering is the combination of art and science that brings together a multitude of disciplines to look at external and internal loads and then to create effective and efficient solutions. When you break this down around human performance it makes total sense. The combination of art and science means it’s not just what you create but how you implement it to create meaning, emotion, and in our case - lasting change in human behavior. The multiple disciplines include Mindset, Nutrition, Movement, Recovery, Leadership, New Ways of Working, Time Management, Performance Medicine, and many more. The external loads are all the performance killers that high performing executives face every day like shareholder pressure, uncertain political environments, long haul travel, endless deadlines, etc. The internal loads are all the performance killers that occur in the human brain and body such as sleep deprivation, low performance thoughts and stories, jet lag, hypoglycemia, adrenal fatigue, etc.

Understanding the problem can be quite complex, but when this is your passion it’s quite interesting. When we engineer Sustainable High Human Performance we take the complexity of being a high performer and we create simple, effective, and pragmatic strategies to help those who need it most deliver high performance. We realize that this is a new field but it’s a badly needed field. With only 5% of all the executives we have worked with being Swimmers (high performers), the cost of taking the same old approaches to human performance will be enormous. It’s time to think different, be different, approach our performance different, and to quit depending on luck or chance. As Geoff Colvin says, “Talent is Overrated”. This means it’s time to Engineer Sustainable High Human Performance.

As always, we’d love to hear your thoughts.

by Jogi Rippel
Founder & CEO

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